Insights on audience analytics, editorial strategy, and push and newsletter automation for teams at news publishers.
Featured A story can have a lower return rate and still bring more readers back. Read that difference before you decide what to promote and what to cover next.
Riadis Dornelles
A newsletter billing R$ 12,000 a month can eat more of the team’s time than it pays for. Billings, balance, and cash on hand are three different numbers.
Riadis Dornelles
Automating selection and sends can take real work off the newsroom. The test that matters is whether readers come back on more days, not just click more.
Riadis Dornelles
Not all service journalism is easy to replace, and not all reporting pays for itself. What a publisher keeps, and how it pays for it, is the real decision.
Riadis Dornelles
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