Audience
Five metrics on returning visits and engagement, five distribution cards, and the only explicit target in the dashboard. Why it needs more than one day.
Updated on
The Audiência do site (site audience) screen shows who reads the site, how often they come back, and how interest is distributed across subjects and formats. The header holds the date range selector, with the Últimas 24 horas (last 24 hours) default, and the Adicionar filtros (add filters) button.
Metrics
| Metric | What it shows |
|---|---|
| Usuários únicos (unique users) | Distinct people over the period |
| Usuários recorrentes (returning users) | People who came back to the site over the period |
| Novos vs recorrentes (new vs. returning) | Ratio of new to returning readers |
| Páginas por sessão (pages per session) | Average pages per visit |
| Engajamento médio (average engagement) | Average engagement time |
With the date range at Últimas 24 horas, Usuários recorrentes and Novos vs recorrentes appear as —. Select a date range of 7 days or more to see both metrics filled in.
Cards
| Card | Subtitle on the screen | Format |
|---|---|---|
| Geolocalização (geolocation) | Principais áreas de acesso (main access areas) | Horizontal bars, países (countries), estados (states), and cidades (cities) switcher, with pagination |
| Tecnologia (technology) | Plataformas e dispositivos de acesso (access platforms and devices) | Donut with the central percentage and the legend Mobile, Desktop, Unknown, and Tablet |
| Interesses da audiência (audience interests) | Tópicos com maior afinidade e consumo recorrente (topics with the highest affinity and recurring consumption) | Horizontal bars on a 0 to 100 scale, with pagination |
| Lealdade (loyalty) | Evolução da base por estágio de engajamento no período (evolution of the base by engagement stage over the period) | Series per stage; without data, the screen shows "Sem dados para o período." (no data for the period) |
| Recirculação por secção editorial (recirculation by editorial section) | Percentual de pageviews com origem em links internos, por vertical (percentage of pageviews originating from internal links, per vertical) | Bars per vertical with the dashed meta 22% (target 22%) line, on a 0 to 40% scale |
Unknown, in Tecnologia, is access that could not be classified by platform or device. The Interesses da audiência list gathers subjects, events, and tag names. The recirculation target is detailed in Recirculation.