Glossary

Field in Configurações gerais (general settings) with the domains authorized to send data through the tag and the capture script. Traffic from a domain outside the list is discarded.

Base module of the contract. In the dashboard, it corresponds to the Tempo real (realtime), Audiência (audience), Explorar (explore), and Performance editorial (editorial performance) screens; the word does not appear on any screen.

Toggle in the Restrições (restrictions) block of the push campaign that prevents the same article from being resent, for the period set in the selector next to it. It acts on the article, not on the reader.

Audience generated divided by output, that is, pageviews per article. It is the Eficiência média metric in Editorial performance.

Dashed line in the Sinal detectado (detected signal) chart, in the Pulse dialog. The distance between the curve and the baseline is the strength of the signal.

Dotted line in the Realtime day chart. It shows the expected value for each hour, including the hours that have not happened yet.

Tag attribute that identifies the account. It works as a credential and must not be included in support tickets or screenshots. In the examples, it appears as ACCOUNT_ID.

Grouping above the section, defined by the operation and assigned to the author in Desk management. It has a name and a color, and can represent a newsroom department, a regional bureau, or a team.

Name read from the article bylines and listed in the Autores detectados (detected authors) card, in Desk management. It is not a registry: the list includes job titles, agencies, and bylines with more than one name.

Column in the Perfis de envio (sending profiles) card with two states: Verificado (verified) and Pendente (pending). A pending profile appears in the list but does not deliver.

Trends filter that selects topics by coverage status: Coberto (covered), Parcial (partial), Oportunidade (opportunity), or Sem cobertura (no coverage).

Campaign execution option, Requer aprovação humana (requires human approval), that sends the campaign to the Approvals queue instead of sending it when saved.

Billing unit of the Pulse module on the Pricing page.

Traffic source corresponding to links from other pages on the same site. It is the source that makes up recirculation. In TV Mode, it appears translated as Interno.

Identifier of the contact list inside the capture script. It works as a credential and must not be included in support tickets or screenshots. In the examples, it appears as LIST_ID.

Column in the Editorial performance tables with the row's average pageviews per article. It appears in green above a cutoff and in gray below it.

The four stages of the Perfil dos leitores (reader profile) card, in Realtime: new, occasional, loyal, and devoted reader.

The three values of the Tipo de conteúdo (content type) card, in Realtime: new, recent, and evergreen article.

One page view. Unit of Audiência gerada (audience generated) and Total PVS, and the billing unit of Analytics.

Toggle in the Critério de ranking (ranking criterion) block of the push campaign and in the Filtros de conteúdo (content filters) block of the newsletter campaign.

The Janela de silêncio (Quiet Hours) (silence window) toggle, in the Restrições (restrictions) block of the push campaign, which defines an interval without sends.

Objective sentence, with a number, shown on the Pulse card and repeated in the dialog.

Push campaign mechanism that fires the instant an event happens. The other mechanism is Curadoria programada (scheduled curation).

Percentage of pageviews that originated from internal links. It appears as a metric in Realtime, as a card in the article details, and per vertical in Audience, where it has the dashboard's only explicit target.

The five Pulse strategies, available as a filter in the queue. Each corresponds to a type of signal: an older article being searched for again, an approaching seasonal event, a reader leaving without a next step, a lost ranking position on Google, and a repeating format.

Push campaign mechanism that, in the screen's words, runs on schedule, ranks the archive, and sends the best article. The other mechanism is Gatilho em tempo real (real-time trigger).

Editorial division of the site, read from the article itself. It appears as a label in the Realtime ranking, in the Por seção (by section) table of Editorial performance, and in the Secções editoriais (editorial sections) dimension of Explore.

Set of sender, reply-to address, and domain used in newsletter sends, in the Configurações (settings) tab of Smart Newsletter. It has a DNS column.

Script installed on the site, with the data-tenant-id attribute, and the modules it loads: Realtime Analytics, Heatmaps & Scroll, Web Push Notifications, and Pulse AI Auto-Tagging.

Dialog that generates the login-free link for the television screen, identified as PageSignal Live. The link does not expire.

Traffic source that matches no classification rule. It is not a channel, but what was left unclassified.

Category in the Tecnologia (technology) card, in Audience, for access that could not be classified by platform or device.